Bob and Jason Keller

Bob and Jason Keller, a father-son alumni duo of Newton Community High School (NCHS), have a story that resonates deeply with the values of hard work, family, and community. Their journey as generational partners in hog farming is a testament to their dedication and the strong bond they share — personally, academically, and professionally.

The Roots of a Legacy
Bob Keller graduated from NCHS, in 1970, thirty years before his son, Jason, but their shared educational background laid the foundation for their collaborative success. Bob recalls his own high school years fondly, emphasizing the importance of community and the solid educational foundation he received. “I went to OCC for two years before transferring to the University of Illinois. Even then, it was relatively cheap by today’s standards,” Bob reflects. His time at the University of Illinois, particularly working on the south farms, provided him with valuable experience that would later influence his farming practices.

Jason, who graduated in the year 2000, shares a similar appreciation for his educational journey. He initially geared himself towards agricultural engineering at the University of Illinois but realized early on that agribusiness and farm management were his true calling. “I wanted to do it in four years, and agribusiness was the most important thing for what we’re doing to stay alive and still have this business,” Jason explains.

Embracing Change and Overcoming Challenges
Both Bob and Jason have witnessed significant changes in the agricultural landscape over the years. Bob reminisces about the days when their farm operated with 700 sows, a number that has since grown to more than 3,000. “The swine operation was always meant to supplement our farming,” Bob notes. “They used to say that swine would always pay your debts.”

Jason, who has taken on more responsibilities in recent years, emphasizes the importance of adapting to new challenges. The Kellers have embraced technological advancements and innovative practices to ensure their farm remains competitive. “We’ve started using the TN visa program through Swineworks to bring in skilled labor from Mexico,” Jason shares. “It’s been a game-changer for us.”

Building a Strong Community
The Kellers’ commitment to their community extends beyond their farming operations. They are deeply involved in local initiatives, such as the annual Cork & Pork Festival, held since 2015 in Sainte Marie, which supports community groups and organizations.”All the money we raise that day is distributed back into the community,” Jason says proudly. The festival, held on the 2nd Saturday in July, features pork dishes, wine tastings from local wineries, and great live music and has become a beloved event that has given back over $219,000.00 to date.

Bob and Jason’s efforts to support their community are evident in their approach to farming as well. They prioritize building strong relationships with their contract growers, who raise pigs for them. “We have about 26 different contract growers,” Jason explains. “We still own the pigs, but we pay them rent for their buildings and their time taking care of them.”

The Importance of Education and Legacy
Education has always been a cornerstone of the Kellers’ philosophy. Bob and Jason both emphasize the importance of staying rooted in their community while pursuing higher goals. “Your roots are always back in Jasper County,” Bob advises. Jason echoes this sentiment, adding, “Go after your dreams, but remember where you came from. It’s those values that will guide you.”

Their dedication to education extends to their efforts in promoting agricultural literacy. “Even in a rural community like this, it’s important to educate people about where their food comes from,” Jason stresses. This commitment to education ensures that future generations will continue to appreciate the hard work and dedication that goes into farming.

A Vision for the Future
Looking ahead, Bob and Jason remain optimistic about the future of their farm and their community. They acknowledge the challenges posed by new regulations and market pressures but remain determined to adapt and thrive. “It’s about meeting every challenge head-on,” Jason says. “Whether it’s disease control, financial stability, or regulatory changes, we take the punches as they come.”

Their vision for the future includes continuing to innovate and expand their operations while maintaining the strong community ties that have always been a hallmark of their success. “We want to ensure that our farm remains a pillar of this community for generations to come,” Bob says with conviction.

The story of Bob and Jason Keller is one of perseverance, adaptability, and unwavering dedication to their family and community. From their shared educational backgrounds to their collaborative efforts in farming, the Kellers embody the values that define Jasper County. As they continue to navigate the ever-changing agricultural landscape, their commitment to excellence and community ensures that their legacy will endure for generations to come.

In the words of Bob Keller, “It’s about making sure that the roots we planted continue to grow strong and support future generations. That’s the true measure of our success.”

For Bob and Jason Keller, Jasper County has always been home, and home is an idea worth fighting for and worth supporting. Though separated by three decades, these father-son alumni share an important bond and Eagle Pride. And as Jason Keller aptly puts it, “We’re here to build something that lasts, something that our children and grandchildren can be proud of. That’s what it’s all about.”